Every product you develop…
Every service you offer…
Every event you host or attend…
There’s a story behind everything you do. It’s what makes you who you are. It’s what shapes your business and sets it apart.
The stories behind your business need to get told. When you tell your prospects about the time and effort and care that goes into the development of your products and services — the imagination that goes into the shaping of every event — the consideration that goes into every hiring decision — the passion that goes into every client interaction … that gets their attention.
It lets your prospects and clients know that they’ve found a business that is made up of real people, just like them … and that goes a long way toward moving the sales process along and laying the foundation for a business relationship based on trust.
Your business has a story and it’s important that it’s told well. That’s where I come in.
Become a Hero to Your Customers
My name is Heather Robson, I’m a professional copywriter and my job is to listen to you, to draw you out, and to ask the right questions. Then based on your marketing and sales goals, your target customers, and the medium, I write your story in the best way to accomplish your goals, connect you with your customers and turn your business into a hero.
Whether you’re looking for winning web page copy, a persuasive case study, an email series to deepen relationships, or anything else to build your reputation and reach customers online, I can help.
Cutting Through the Noise
People these days hear more marketing messages than ever before. If you don’t find a way to set your company apart, your message will get lost in the noise. That’s why your company’s story — and the story behind each product and service — is so important.
The one thing that will always set you apart is the unique experiences of the people who work at your company, the unique experiences of your customers, and your own unique voice.
People listen to and resonate with stories. A good marketing message is important, but putting it in the right context is how you make sure you get heard … and that means cultivating a voice and personality and telling the stories that shape who you are as a business.
The bottom line is marketing stories are effective. They’ll make your online marketing materials work harder for you — you’ll generate more leads, shorten your sales cycle, and increase your customer life. If those things will help your business grow and succeed, then email me to find out how I can help your story get told.